DTC (Brand Websites)
MarginSonar monitors brand-owned storefronts — homepages, product pages, and category pages. DTC is the anchor channel for understanding a brand's own pricing posture, promotional cadence, and shipping strategy.
Signals monitored
Codes like "20% OFF" or "$20 off $75+" captured from banners and headers
When brands offer subscription discounts on their own site
Data fields captured
Monitoring cadence
Daily captures. Capture timestamps are tracked per page so your team always knows how fresh the data is.
Sample evidence
Real signals MarginSonar has surfaced on DTC (Brand Websites):
- Garden of Life: active promotional environment with first-order discount offer detected on DTC storefront.
- NOW Foods: site-wide $20 Off $75+ GROWTH coupon captured live, valid through a specific expiry date.
- OLLY: BUNDLE26 "Buy 3 Get 1 Free" promo code detected alongside a $59 free-shipping threshold.
Known challenges
Brand websites vary widely in structure. Single-page apps, A/B testing, and geo-targeted content can cause intermittent capture gaps. Promotional banners that load asynchronously may not appear on every capture.
Monitor DTC (Brand Websites) for your supplement brand
See how your products and competitors are positioned on DTC (Brand Websites) — with pricing, promo, and stock intelligence updated daily.