Clean public capture · Observed on 2026-03-22
Vital Proteins
Full collagen product catalog with pricing captured on a high-volume DTC storefront
Public monitoring surfaced Vital Proteins' full All Products catalog including collagen peptides, gummies, creamers, and specialty SKUs — with prices ranging from $15 to $45 visible across the grid.
Vital ProteinsChannel breadth
What surfaced in this review
- Captured 15+ SKUs with pricing ($29.99–$45.00) across collagen peptides, skin complexes, and specialty products.
- Documented star ratings and review counts — useful context for competitive positioning monitoring.
Why this matters
- Vital Proteins carries wide distribution across Target, Costco, and Whole Foods, making DTC price changes relevant to multi-channel brands watching this category.
- A full catalog capture with prices and ratings is a strong baseline for detecting future price moves or promotional activity.
- The brand's Nestlé ownership makes it a useful proxy for how large CPG companies price supplement lines.
Pages reviewed in this proof set
These notes describe observed public-page signals and capture conditions. They do not claim legal MAP enforcement findings or perfect source coverage.
- All Products catalog (DTC) — Full product grid with prices and ratings captured cleanly.
- Collagen Peptides (hero SKU) (DTC) — Best-seller badge and pricing visible as a repeatable monitoring anchor.
Public pages reviewed March 2026: vitalproteins.com DTC all-products catalog.